New logo and rebranding for the University of Colorado Program Council. I was part of the student-run organization for over 3 years, which handles all concerts, films, comedy, and other events on CU Boulder’s campus.
The university’s new branding standards restricted our logo to a “stylized font”, so I chose to create a custom type treatment that was edgy and recognizable, but didn’t conflict with CU’s image.
The university’s new branding standards restricted our logo to a “stylized font”, so I chose to create a custom type treatment that was edgy and recognizable, but didn’t conflict with CU’s image.
![](https://cdn.myportfolio.com/c0a41606d0ed3ae1fbb88c1f7dbf6f3a/f78f05b5-f4eb-4fed-83ca-5ad49d9d8d97_rw_1200.jpg?h=a8658f3b22f6d010fdd1dee12c851360)
![](https://cdn.myportfolio.com/c0a41606d0ed3ae1fbb88c1f7dbf6f3a/8b1aef75-4852-41e7-8f72-e22d212d5abe_rw_1200.jpg?h=6ad060eebccadbb28ad8372a0b952f70)
![](https://cdn.myportfolio.com/c0a41606d0ed3ae1fbb88c1f7dbf6f3a/92138429-7477-4b2e-9c49-2fecd77a94be_rw_1200.jpg?h=09bf10f25f28f0dcc4a5ee1b4dab79ef)
![](https://cdn.myportfolio.com/c0a41606d0ed3ae1fbb88c1f7dbf6f3a/e0ab1283-1c52-4d63-8c57-d52838c2dc6e_rw_1200.jpg?h=e360f8e510ed1696a5c1e0944109c0bb)
![](https://cdn.myportfolio.com/c0a41606d0ed3ae1fbb88c1f7dbf6f3a/82c56952-fb8f-4fd9-a2d2-71a72ac3caa5_rw_1200.jpg?h=13735583634518846213f888e8b34a6f)
![](https://cdn.myportfolio.com/c0a41606d0ed3ae1fbb88c1f7dbf6f3a/8d5a2353-17ae-49ec-a77f-b451905a9f53_rw_1200.jpg?h=a764ca20706f6721bb36ad8a58b1e802)
![](https://cdn.myportfolio.com/c0a41606d0ed3ae1fbb88c1f7dbf6f3a/5b6107ed-115f-4a84-bcd3-9787f4feceef_rw_1200.jpg?h=063baecac4ebd880be86bb61d10158e8)